You have already spent sleepless nights polishing your keyword list and creating powerful and attention grabbing ads. Now that your online business is already receiving targeted visitors, will you still let the chance to close a sale just pass by? Of course not!

When your site visitors clicked your ads listing, they reached your website. The page that they landed on is called the “landing page”. The landing page can lead the site visitors to purchase. However, it can also be the exit page at the same time. The sad fact is that most websites bid their visitors goodbye the moment they reach the landing page.

Making Your Landing Page Sell

The landing page should convert your site visitors to customers. Because it is the first page that your site visitors reach, the decision whether to continue pursuing a purchase or simply leave the website will depend mainly on the landing page. To make a landing page converting and selling, use these 10 effective landing page optimisation techniques:

1. The landing page must use keywords related to the ads.

2. It must have a bold headline that tells the site visitors that the page is exactly what they are looking for. Also include a sub-headline. If your site visitors are not converted by the headline, the sub headline will be your follow up.

3. Use images. Texts sometimes are not enough especially when your site visitors are not interested to read everything on the page.

4. Offer incentives. The site visitors should know right there and then that they are going to get benefits from you.

5. The landing page should have all the information about the products and services.

6. There must be testimonials in it. Nothing beats the recommendation of other customers who are satisfied with the products and services.

7. The landing page must be able to get vital information from the site visitors. It should get at least the email address.

8. There must be a sense of urgency. Tell your site visitors that your offer is time bound and it is just limited.

9. Make it easy for your site visitors to purchase your products and services. There must be a number of payment options.

10. The only way to know whether your landing page is effective or not is to test it.

If you are having trouble getting sales, try tweaking your landing page a bit. After some tweaking, test it. The landing page plays a very vital role in generating sales so don’t just disregard its value.

About the Author:
RingJohn is a web marketing and online advertising company in Ireland. It specializes in services like Search Engine Marketing, Search Engine Optimisation, Pay Per Click Advertising, Web Marketing Training and SEO Training. See Search Engine Optimisation Ireland for a complete list of RingJohn’s services and Web Marketing Articles.