About the author Cyrus Afzali is president of Astoria Communications, a suburban New York City-based public relations consultancy that serves clients in the areas of financial/professional services, technology and real estate. Afzali's clients include law firms, legal organizations, technology companies and serveral well-known non-profit organizations. Prior to opening his own PR consultancy in 2004, Afzali worked at several well-known New York-area agencies. Before going into public relations, Afzali served as an editor and writer at several media outlets, ranging from small, daily newspapers to CNN Financial News. Articles written by this author